Sorry, this entry is only available in Brazilian Portuguese. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. No último dia 8 de março, aconteceu em Ponta Grossa o 1º Workshop de Inovação Unium. Reunindo as presidências e diretorias […]
The companies Frísia, Castrolanda, and Capal, all of them from Paraná, have launched on November 10 the institutional brand Unium, which will be imprinted to all products available on retail and wholesale.
Last October 5 the 3rd Forum for the Strengthening of Supermarket Retail in Paraná took place at the Bourbon Hotel, in Curitiba. The event’s theme was “Register, Shopper, Assortment, and Implementing”, and it was sponsored by Unium, in a first act of communication with the retail sector.
Alegra comes from the gathering of cooperatives with a Dutch background – Frísia, Castrolanda, and Capal –, and has a history that has been very inspiring from the start. With a different look over the market, it puts modern processes and innovative concepts.