Last October 5 the 3^rd Forum for the Strengthening of Supermarket Retail in Paraná took place at the Bourbon Hotel, in Curitiba. The event’s theme was “Register, Shopper, Assortment, and Implementing”, and it was sponsored by Unium, in a first act of communication with the retail sector.

On the occasion, Cracios Clinton Consul, Marketing Manager of Unium, introduced the new brand and what tis initiative implies. The products of the brands Alegra, Colônia Holandesa and Naturalle have been tasted by retailers.

The CEOs of the cooperatives and representatives of the meat and dairy business were there, making new connections for future partnerships. Apras’s current president, Joanir Zonta, started his speech qualifying Unium and all businesses involved with the cooperatives from the retail sector of Paraná.

According to Cracios Clinton, “the event was an excellent opportunity to show the retailers intentions of Unium, as well as all of its power.”